Summary
Message boards have been around for years. So, too, have personal Web pages and picture galleries.
But the way the Portland Trail Blazers are using them on their new Web site, iamatrailblazersfan.com , is generating a buzz around pro sports teams. The site pulls those elements together to create the first fan social network operated by a pro sports franchise, and other teams are following the Blazers' lead, including the Indianapolis Colts and Denver Broncos.See the full content of this document
Extract
Trail Blazing Web Site
For the fans, the site provides a chance...
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