Reclaiming the Magic

The Columbian › November 24, 2006

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Summary

NEW YORK -- Just like the stores in movies like "A Christmas Story" and "Miracle on 34th Street," department stores were once magical places, with storybook windows, mounds of toys and gifts and Santa and his elves, enchanting generations of shoppers.

Now, after having lost their holiday sense of wonder for years, even decades, department stores are reigniting that spark with exciting displays, prettier decor and trendier merchandise. Their new-found status, expected to help them win back customers from specialty and discount retailers, will be most noticeable as the holiday season kicks off Friday.

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Reclaiming the Magic

J.C. Penney Co. is selling cashmere sweater sets for under $100 and iPod-friendly polyester jackets for $129.99. M...

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