Summary
LOS ANGELES -- Taco Bell Corp. launched a newspaper ad blitz and sent its president on a string of media interviews Tuesday to persuade customers that its food is safe -- even as the cause of the E. coli outbreak linked to the fast-food chain remained a mystery.
In an open letter to customers published in USA Today, The New York Times and other newspapers, Taco Bell President Greg Creed said he would support the creation of a coalition of food suppliers, competitors, government and other experts to explore ways to safeguard the food supply chain and public health.See the full content of this document
Extract
Taco Bell Media Blitz Focuses On Food Safety
The executive underscored the safety mantra in media interviews, telling Associated Press Tele...
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