American Eagle Soaring; Retailer Regains Top Perch with Its Return to 'Preppy'

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PITTSBURGH - Teen clothing retailer American Eagle Outfitters Inc., which stumbled last year trying to be too cool, is winning back its fickle customers.

American Eagle outdistanced the competition in August, having abandoned bare midriffs and low-rise pants and returned wholeheartedly to its classic preppy looks of denim and rugby shirts which happen to be fashion's current trend.

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American Eagle Soaring; Retailer Regains Top Perch with Its Return to 'Preppy'

"I think even their management is surprised with themselves and the home run they just hit," said Jennifer Black, head of Jennifer Black & Associates, an independent research firm in Lake Oswego, Ore. "Yo...

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