Orlando Lures Luxury Tourists

The ColumbianMarch 21, 2005

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Summary


ORLANDO, Fla. It wasn't so long ago that fine dining for Orlando tourists meant the $9.99 all-you-can-eat buffet at Shoney's, and luxury accommodations meant chocolate on pillows at the mom-and-pop motels stretching along the tourist strip of U.S. 192.

But in the past decade or so, luxury hotels, stores and restaurants have proliferated in this tourist haven, so local officials are tailoring a new message for visitors interested in spas and eateries conceived by celebrity chefs.

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Orlando Lures Luxury Tourists

The Orlando/Orange County Convention & Visitor Bureau unveiled an $8 million marketing cam...

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