This Old Mouse; As Its Prototype Theme Park Turns 50, Disney Looks for New Ways to Entertain Kids of All Ages
The Columbian › August 01, 2005
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Summary
Hey Disneyland, you've just celebrated your 50th anniversary. What are you going to do next?
As its prototype theme park hits the half-century mark Sunday, The Walt Disney Co. is facing some critical challenges.See the full content of this document
Extract
This Old Mouse; As Its Prototype Theme Park Turns 50, Disney Looks for New Ways to Entertain Kids of All Ages
One is geographic. The company is set to open its 11th park in Hong Kong in September and could soon announce plans for another in mainland China. How many more places in the world can support a massive new multi-day theme park?
Disney's biggest challenge, howe...See the full content of this document
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