Merger Talks Come to a Head; Molson, Coors Join to Create World's 5th-Largest Brewer

The ColumbianJuly 23, 2004

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DENVER - Adolph Coors Co., the nation's third-biggest brewer, and Canada's Molson Inc. announced plans to merge Thursday in a deal that would create a North American giant to compete against the world's beermaking titans.

The combined company created by the deal, which was described as a merger of equals, would have annual revenues of about $6 billion and rank fifth in the world by brewing volume, the companies said.

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Merger Talks Come to a Head; Molson, Coors Join to Create World's 5th-Largest Brewer

It will be known as Molson Coors Brewing Co., and market brands like Coors Original and Coors Light, Molson Canadian, Keystone and Carling.

The deal w...

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