Ford Lost with Win, but Greenspan Got Lesson in Inflation

Summary


WASHINGTON -- Gerald R. Ford failed to "Whip Inflation Now" as his hapless WIN buttons proclaimed, but his presidency did provide a training ground for the ultimate inflation-tamer: Alan Greenspan.

In what is considered to be one of the biggest government public relations blunders ever, Ford approved a plan soon after becoming president in August 1974 to have millions of red-and-white buttons printed up with the "WIN" slogan on them.

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Extract


Ford Lost with Win, but Greenspan Got Lesson in Inflation

The button appealed to the Republican Ford because it put the emphasis on fighting inflation through voluntar...

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