Curse Is Broken: Now What? ; Boston's Woes Have Been the Basis for Numerous Products in New England

The Columbian › October 31, 2004

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Summary

BOSTON Unbelievable as it may seem, not everyone in New England is thrilled about the Red Sox winning the World Series.

Retailers of everything from T-shirts to ice cream and cookies had been making money off the team's championship drought for years. When the Red Sox finished off a World Series sweep of the St. Louis Cardinals on Wednesday to win their first title since 1918, the long- reliable marketing strategy fell apart.

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Extract

Curse Is Broken: Now What? ; Boston's Woes Have Been the Basis for Numerous Products in New England

But the retailers aren't surrendering to history; they're just modifying their message. An ice cream company is st...

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